Internet Marketing Knowledge Vault

Sign up for the AMG e-newsletter today and you
will receive even more valuable information from
our Internet Marketing and Video Knowledge Vault.

Internet Marketing Knowledge Vault Download

We all watch TV. Hey, some of us even own a video camera. So how hard is it to produce a video? Unfortunately, that's not all it takes. But at AMG, we are here to help and guide you into producing a video that you can use and that creates the desired results you are looking for.

And to get you started, we've created the video production knowledge vault so that you can learn more about the terminology, statistics, and some useful links. Think about it; if this is what we do for free, can you imagine the service and benefits once you become a client?

TERMINOLOGY YOU SHOULD KNOW AND UNDERSTAND

Aspect Ratio: The width to height of an image. Can be expressed as a number, or a relationship between two numbers. For example, the standard television screen ratio is 4:3 (4 units wide by 3 units high) or 1.33 (the width is 1.33 times the height). The new "wide screen" television ratio is 16:9 (1.78), and many new video cameras have the option to record using this format. Theatrical film aspect ratios vary, but the most common is 18.5:10 (1.85). This is important to know when deciding how to shoot/edit your video. You should know where it will play and on what type of screen.

Beta: A high-definition DVD format supported by a group of manufacturers led by Sony.

Blu-ray: A high-definition DVD format supported by a group of manufacturers led by Sony.

Digital Video Editing: Editing using digital video formats and computer software. Also known as non linear editing.

Frame Rate: The number of video or film frames displayed each second (frames per second; fps). PAL frame rate is 25 fps, NTSC is 30 fps, film is 24 fps.

Green Screen: A film and video technique in which action is shot against a green screen, which is subsequently removed from the image and replaced with a different background.

Jib: A revolvable camera mounting arm, which can be attached to a dolly or crane.

Lower Third: The lower portion of a video frame which contains graphical information such as station ID, name/title key, etc.

Non-Linear: Any method of video editing which doesn't require all shots to be assembled in a linear fashion.

NTSC: National Television Standards Commission. Video/broadcast standard used in the USA, Canada, Japan, Mexico, and other countries. Delivers 525 horizontal lines of resolution at 30 fps (frames per second).

PAL: Phase Alternate Line. Video/broadcast standard developed in Germany, and used primarily in Europe and Austrailia Delivers 625 lines at 25 fps (frames per second).

Teleprompter: Device which scrolls text on a screen, to provide cues for a television/video presenter.

Timecode: An indexing system that assigns a time value to individual frames of a film or video, or sections of an audio file.

To learn more, sign up for AMG's e-newsletter or contact us today to discuss your video projects!

Television still influences!
Television is the most influential traditional media channel for 18-24 year olds looking for diet and weight loss products and services, reports Ad-ology Research.

By 2013, more digital video traffic will come through TVs than computers!
61.5% will be delivered to TVs in North America. (*This includes video delivered via Internet to a TV screen, by way of an Internet-enabled set-top box or equivalent device. Source: Cisco Systems, "Cisco Visual Networking Index: Forecast and Methodology, 2008-2013," June 9, 2009; eMarketer calculations, July 2009.)

HD TV's in the Home
53% of U.S. households claim to own an HDTV, an 18 percentage-point increase from 2008. (Source: Cable & Telecommunications Association for Marketing).

Home

About AMG

Our Services

AMG Tips

Client Stories