Internet Marketing Services | Aller Media Group

Sign up for the AMG e-newsletter today and you
will receive even more valuable information from
our Internet Marketing and Video Knowledge Vault.

Internet Marketing Knowledge Vault Download

So what is all the hype about? Is someone just trying to sell you another service? Should you even consider the Internet in your marketing efforts?

Let's start at the beginning!

INTERNET MARKETING DEFINED BY WIKIPEDIA

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products, or, services over the Internet. The Internet has brought many unique benefits to marketing, one being the lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium.

Internet marketing ties together creative and technical aspects of the Internet including, design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Click here if you would like to read the full Wikipedia definition.

HOW CAN ALLER MEDIA HELP YOU?

The world of Internet Marketing may make you step back and go "There's no way I can do this! There's too much to know and once I learn something, it changes."

And if you do figure it out, now you are spending all of your time getting people to know who you are and what you do. When will you actually get your work done?

That's where we come in! We are not here to just increase your ROI, as if that wouldn't be enough! We are here to be an extension of your staff - whether that is a permanent member or just a temporary one, we work as YOU need us to, not as a contract holds you to! This is a very different approach in this industry!

SOME OF OUR SERVICES

Initial Research, Design and Functionality - are you new to the web? Are you looking to revamp your companies website? The hardest part is usually getting started and staying on track. AMG can help you outline the needs and direction of your website, prepare an RFP/RFQ (if required), help you analyze proposals, and even work with you to get the website launched on time and without problems. For those of you who have never launched a website, you may not realize just how difficult it is to get that done. We have been involved in the successful launch of hundreds of websites/campaigns - on time, within budget, and fully functional!

Website Review and Design Recommendations for a Current Website - You don't always have to do things from the beginning (thank goodness!), and we don't always suggest you need to redesign what you have. In fact, we try never to recommend this! What we do, is review your website, provide you with a free analysis, and help you make what you have - better!

SEO Practices - Do you want to be found on the Internet through search engines, such as Google, Yahoo!, and Bing? Don't we all. What good is a beautiful website if no one ever sees it. But you have to implement certain white hat practices into the coding of your website, blog, social media campaigns, etc.

We can help you with: 301 redirects, keyword research, creation of meta tags (title, description and keywords), alt tags, headings, creation of a site map, creation or modification of content, submission to the relevant search engines and directories, monitoring of your competitors, etc. The list goes on and on, but AMG will make sure that you know and understand what we are doing so that you can continue to optimize your website as your company and your website grows.

Pay-Per-Click (PPC) Campaigns - We can start a new or modify your current campaign. And even help to find other PPC opportunities, not limiting you to just search engines!

Tracking Systems and Analytic Evaluations - Are you currently using a tracking system? Do you want to make the best use of the information you are gathering from it? Let us help! We can get that bounce rate lowered, increase your conversion ratio, etc. all with the goal of getting your ROI to where you need it to be.

Don't have anything in place? Yes, we can help you too!

Social Networking Campaigns - We put a lot of statistics, facts and tips to the right just to show you how important Social Media is and will continue to be in the future. Let AMG create, and/or improve you current social media presence. We can even be your sounding board and idea team!

Don't see the service(s) you need? Contact us today to see if we can help you! And if we don't offer what you need, we may know the perfect company that does!

Facebook & SEO
Have a plan...Have a plan...Have a plan...

Okay, I think you got that! If your business is online, having a Facebook page is a must today and it's perfect for free advertising.

But if you have a bad Facebook page, one without customization or regular updates, that's worse than no profile at all. Here are 5 simple tips when getting started on Facebook.

1. Don't know where to start? Not ready to hire a firm to help? Look at other companies who really know how to work Facebook. Click here to see the current Facebook Page Statistics and get some ideas before you start.

2. Once you have your page, put the link on your corporate website so people can easily find you and become a friend.

3. Start a dialog with your customers and potential customers. Ask questions, post new products and services.

4. Create a fan page. When someone becomes a fan, your updates show on their wall giving you exposure to all their friends! How amazing is that!

5. Do you have content that people may want to see and are willing to become your fans for? Then post it. Post PowerPoint presentations, articles, videos, etc. Get people involved with your company and you will see major interaction and even an increase in your business!

Top 5 Social Networks
This is ranked by Monthly Visits, Jan 2009. (Source compete.com)

1. facebook.com
2. myspace.com
3. twitter.com
4. flixster.com
5. linkedin.com

Click here to see the complete list.

Your customers are using Social Media!
1. By 2010 Gen Y will outnumber Baby Boomers and 96% of them have joined a social network.

2. The fastest growing segment on Facebook is 55-65 year-old females.

3. Social Media has overtaken pornography as the #1 activity on the Internet.

4. 78% of consumers trust peer recommendations. Only 14% trust advertisements.

5. How many years did it take to reach 50 million users:

Radio - 38 years
TV - 13 years
Internet - 4 years
IPod - 3 years
Facebook - added 100 million users in less than 9 months

5. If Facebook were a country, it would be the 4th largest (only China, India, and the United States would be larger).

6. 1 in 6 higher education students are enrolled in online curriculum.

7. 80% of companies are using LinkedIn as their primary tool to find employees.

8. 80% of Twitter usage is on mobile devices.

9. YouTube is the 2nd largest search engine in the world.

10. 25% of search results for the World's Top 20 largest brands are links to user-generated content.

Home

About AMG

Our Services

AMG Tips

Client Stories